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Who says cabinetry has to be complicated? We worked with Masco Cabinetry to create a new dealer-exclusive brand that’s designed to simplify.
Problem
To give kitchen and bath dealers a unique offering in their markets, Masco Cabinetry envisioned an exclusive new brand with a curated product selection and a personal touch.
solution
Start with the designer in mind. From identity and product naming, to catalogs, digital app and sales tools, every element was crafted and refined to facilitate a simple, inviting experience that helps designers more quickly close the sale.
role
Create brand identity, Lead UI/UX
Designed while at Interrupt. All rights belong to the respective owner.