HEalthyways
Healthyways was established in Christchurch in the South Island of New Zealand in 1997.
Healthyways has a good position in New Zealand’s natural products industry as a top-level brand and produces high quality products that are being exported both domestically and internationally.
Problem
High quality supplements from New Zealand are very popular among many people. To meet the needs and demands, Healthyways need to create a brand identity that effectively communicates its quality and the origin.
solution
I worked with the shareholders to come up with a brand identity that is easily recognizable as a high quality product from New Zealand. With its minimalistic line graphics together with color schemes inspired by the raw materials, the packages successfully communicates what they are at a glance.
role
Create brand identity, Package design
