instaswitch
InstaSwitch is a fintech platform designed to simplify the process of switching bank accounts by making it seamless and hassle-free. The company approached me to develop a brand identity and website that would establish credibility and effectively communicate their value to potential users.
Problem
As a new fintech service, InstaSwitch needed a strong brand presence to build trust with users and clearly convey how their platform works. Without a cohesive identity and an intuitive website, they risked losing potential customers due to confusion or lack of confidence in the service.
solution
I developed a modern, trustworthy brand identity and designed a conversion-focused website that clearly explained the product’s benefits. The brand design emphasized professionalism and reliability, while the website provided a smooth user journey, guiding visitors from awareness to action. Through thoughtful UX/UI design, the platform became more accessible, engaging, and aligned with the needs of its audience.
role
Brand Strategy & Identity Design, Website UX/UI Design, Design Systems & Guidelines, Information Architecture
