Goodform
Goodform is a property development company specializing in high-quality built homes and providing development and project management services. The task was to create a brand identity that reflects their craftsmanship, reliability, and attention to detail—establishing them as a trusted name in the industry.
Problem
Goodform needed a strong brand identity to establish itself as a trusted name in property development. Without a cohesive brand, they risked blending into a competitive market, lacking the credibility and recognition needed to attract high-value clients and partners.
solution
I developed a refined, modern brand identity that reflects Goodform’s expertise in high-quality builds. From logo design to brand guidelines, every element was crafted to communicate trust, professionalism, and excellence—ensuring consistency across all digital and physical touchpoints.
role
Brand Strategy & Identity Design, Logo Design & Visual System, Typography & Color Development, Creative Direction
